South St, Enfield
EN3 4PX
www.oasis academyhadley.org
020 8804 6946
Date: 8th December 2014 Album Title: Lost in Paradise
Project Manager: Ken Nguyen, Abdullah Miah, Release date: 1st February 2015 Rex Okere
Dept: Super Innovative print ads
Product Overview
Who are they?
Kulture Kid and Nicole Hastings are 2 upcoming artists, they have proved to be upcoming greats to watch out for in the music industry. With the release of the album Lost in Paradise being released on the 1st of February 2015. The album will show their American influences through the soul and RnB style music that will be played.
Kulture Kid and Nicole Hastings are 2 upcoming artists, they have proved to be upcoming greats to watch out for in the music industry. With the release of the album Lost in Paradise being released on the 1st of February 2015. The album will show their American influences through the soul and RnB style music that will be played.
The Magazine advert Concept
What is it?
The magazine advert is important for us as we need publicity for our artist which we have signed on our music label they need as much expose to the audience where they can build a connection with the artists and the artist can build a connection with the artist to. Also it allows the audience to now about our artist’s music album before it is released.
Why are we doing it?
We are producing to a high standard advert to produce magazine advert which will be very successful for promoting our album and our artist to make it a big success and attract the audience towards our album.
Comparable products:
Release Date: April 30, 2013
Sells in first week: sold 1,000 copies and landed at No. 63 on Billboard's Top R&B/Hip-Hop Albums chart.
Release Date: September 30, 2013
Sells in first week: sold 139,000 units
Release Date: December 6, 2013
Sells in first week: sold 10,244 copies
Music Advert:
Consumer:
Primary
Male and Females
Age 17-35
C2 D E
What Reaction we want?:
We want the consumers to feel a connection and feel that they can relate to the artist. The visual appeal to the audience will allow the audience to buy and listen to our album.
How will we know it worked?:
The way in which we will know if the music album is a success is through our sales figures of our albums this will give us the best indication weather our album was a success or not.
Target of sales: 20,000 albums
Key Launch Dates:
1st of February 2015
Album sleeve:
Description: The album allows the artist to connect with the audience emotionally. This would prompt the audience to buy the whole album or download it, to hear the artist.
Deadlines: 5th of February2015
Objective: Producing a magazine print that the audience can relate to and be inspired to beat their everyday life problems.
Proposition: To form a wider target audience for our genre of music which is been promoted in our album and then make a name for our record label which will lead to financial and publicity benefits.
Tone of voice/Brand image/Positioning: Aimed at a target audience which can relate to our song and lyrics within the song.
Restrictions/Limitations (mandatories): The only restrictions are to provide the artist name, album image, release date, the album title, information about the title, where it is available to purchase and the record label logo.
Production specs: One magazine advert poster
Creative edge spectrum: We want our magazine to be original and creative which make it stand out from others. In other words, unique.
Budget: TBC
Good evidence here on how you and your group have thought about the advert product that you are hoping to create. You identify some key elements like the release date and what audience reaction you want.
ReplyDeleteTo improve;
-proof read some of your paragraphs, for example 'the magazine advert concept', there are quite a lot of grammar mistakes
-comparable products should only be magazine advert ones
-can you provide more for 'tone of voice'