My Advanced Portfolio

This advanced portfolio will involve music videos, advert, digipak this is all within a promotional package.

In order to do this, I have to research into existing products of the promotional package. Also, to plan all the productions. This blog will contain all the research and planning.

Tuesday, 9 December 2014

Planning: Lighting and colour

Introduction: In our music video lighting and colour will be crucial for our music video as it will help to connote our themes.

Types of lighting:

Low-key lighting:
Some` music videos that we have used before as our influence come again in this topic of lighting and colour. For low-ley lighting it was the music video of The Weeknd 'King of the fall'. The lighting in this music video, as it represents a dark atmosphere the artist is surrounded with. We would like to use something similar when our male character and artist is at home and starting to play his music, or get 'high' on music. This is because we would want to portray a transformation of the artist from being down to being alive in his imagination.


High-key lighting:
In the music video of Ellie Ingram Poetic justice uses high-key lighting to represent the feelings of the artist as she is singing. This will influence our decision to use high key lighting to connote the happy feelings of our 2 artists.

Colours and connotations:
Colours and connotations are used in the music video of Chance the rapper song, Juice. The hoodie he is wearing underneath is jacket is quite colourful, this connote the feeling of being happy and lively within the bright lights around him in New York which is also bright and colourful. This influences are decision to use colours and connotations in our video, to connote the happy feelings of our male artist when he is in his imagination.

Conclusion:
These are the lightings and colours we are mainly going to use to portray our artists.

1 comment:

  1. Some more good planning of the conventions to plan to use in the video and how you want your video to look visually. Examples drawn upon to support your ideas.

    To improve;
    -another example of colour?

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