Planning:Final Idea

Artist: Chance the Rapper

Song title: Lost

Genre: Soul, Hip Hop, Rap and R&B

I have chosen the artist and the song because I believe that we as a group can represent the artist well and we have a good understanding of the genre to make a music video of this genre. Also it is mainstream and we can make the music video conventional to the music video genre.

Video content: The artist will be shown to be in love with a imaginary girl, he only sees her when he is listening to the song. There will be a movement of flashbacks out from a picture and in addition it will include pop culture such as dancing and acting.

Video structure: The video structure will performance and narrative.

Why have you chosen this?: We have chosen this because the genre hip hop/RnB 

Star Image:  I will be using Dyer's star image in my music video within 4 elements which is: Star as construction, where the artist will be constructed and have a unique selling point from our music video. The audience and the Industry and audience, where the audience will be attracted to the artist in our music video and it will lead them to other ventures that our artist can attract them through. Ideology and Culture, Ideology will occur as our artist will promote messages that will relate to our target audience. As for culture, it will occur within the narrative of the music video when our artist is getting high but on music, along with his Imagination of his ex girlfriend. Getting high tends to be a popular culture that is followed. Most Importantly, character and personality where our artist will stand out due to his personality, this will help attract our target audience.

Theory Influence:
The theories that will influence our final Idea will be Goodwin's theory as it will contain micro-elements as well as star image motifs. Also, it will be influenced by Mulvey's male gaze theory when our male artist has his flashback and imagination of the girl who seems to be his ex-girlfriend.

Mise En Scenes: 
The costume that will be worn will be normal clothing that is usually worn by our target audience which is branded clothing.
Two Music video influences:

 Cashmere cat: Wedding bells- The specific influence this song had on our decision to chose our final idea was due to the narrative where emotional feeling and needs our portrayed within a loving relationship. This is similar to our final idea because they both express their attitudes of emotional needs and the subject of love.

Chance the rapper: Juice-  This music video relates and influences our final idea from the lyrics which portray the artists Imagination, as the lyrics of our final idea does although it is on a different subject.

Our final idea relating to feedback:
One of the questions we considered was do you prefer the music video to be shot in various locations rather than one?. A lot of our target audience wanted the music video(our final Idea)  to be shot in various locations adding excitement and creativity.

Why and how is this music video conventional to mainstream music video making?
This video is conventional to mainstream video making through the themes that are expressed which is imagination and love specific cinematography will be used in significance to it as well as specific editing. Also, our music video will contain star Image of our artist through his character which is conventional in the way he expresses the issue he's talking about. Also, special effects will be used for our music video that will be mainstream.

How is the music video conventional to your chosen genre?
Our music video is conventional to our genre hip hop/RnB mainly through our themes that will be expressed and our Mis Es Scene which will be shown through the costume. More importantly our artist will portray a character that is expected from a rapper.

How will the music video represent your artist?
The music video will represent our artist as active, as features of Mulvey's male gaze theory will be represented when he has his imagination of the girl. The artist will have star Image motifs which comes out of Goodwin's theory.


Conclusion:
This is what we have prepared for our final Idea.