Planning: Audience

Introduction: It is Important for us to very well know who are target audience is before we launch are music video cover. The benefit of this is that it ensures that the cover is a success, as we will include elements that will be specifically be made to appeal a certain target audience.

Song: Chance the rapper-Lost featuring Nomane Gypsy

Now I'm going to break down the target audience were appealing to.

Age: 13-40

Gender: Unisex

Race: Appeals to all races but predominantly black.

Audience category: E-C1

Income bracket/status: This audience will earn a very low age, because they are likely to be unemployed as their students or they will just be casual workers.

Hobbies and interests: The target audience we are going target we expect to have a hobby of playing sports that are usually American or watching TV programmes that relates to their age. They will also like to go out to parties, get drunk smoke cannabis etc.

AUDIENCE REACTIONS:

The reaction we are expecting from our target audience will be excitement about the music video . The reaction we also be chilled from the audience as they will be able to relax watching this music video, largely due to the narrative. We want all reactions from the audience.

Audience engagement:
I want my audience to engage with my product as I understand that all audiences are active and I want them to be able to read and interact with the messages within my video.

Audience expectations:
We expect our audience to relate to the music video cover, as it contains elements that are conventional to the genre of Hip hop, which appeals my target audience. The elements include the lyrics the rapper is saying, the dancing in the music video and the narrative which is about getting high.

Audience Foreknowledge:
The audience will know about the rapper very well as he is up and coming at 21 years of age. The audience will also know that the genre usually has catchy instrumentals.

Audience Identification:
The audience will be able to relate to the artist through what their rapping about as it could represent the situations the audience goes through.

Audience Placement:
We will make the music video cover feel especially for them through the clothes the dancers and actors will wear that is popular amongst our target audience.

Conclusion:
This has shown me the full picture of the target audience we are trying to attract with our music video.