My Advanced Portfolio

This advanced portfolio will involve music videos, advert, digipak this is all within a promotional package.

In order to do this, I have to research into existing products of the promotional package. Also, to plan all the productions. This blog will contain all the research and planning.

Wednesday, 19 November 2014

Planning: Research into similar videos

Introduction:
In this post I'm going to break down the narrative of our final Ides as well as explain the theories that apply to our final idea 'Lost' and much more.

Star Image: The 4 music videos that influenced our final Idea when it comes to star Image:

The Weeknd- King of the fall





Representation of male artist:
In this music video, the male artist certainly has a star image. He is represented as a male who has sexual feelings, at the start of the video a medium shot with slow editing is used to show him slowly leaving with a attractive female lying in the bed where he is walking away from. This relates to our final idea because our final artist will relate to the theme of sexual feeling, the only difference is that the final idea will be a imagination. In a way, the male is represented as lonely, especially when he says the lyrics " Cause my life too private". The representation of this male in the video
This music video influenced us as a group to look at the way the male artist was represented in the music video and how we could be use star image in our music video. For our final idea our male artist will be very dosing and trippy showing that he is under the influence of substances where the female artist is his drug this is why this music video is the best music video to use for ideas for our final idea. The use of star image in this music video is used very well and it is used effectively and used in a variety of ways which could be very good for our final idea.

Kendrick Lamar featuring Drake: Poetic Justice



Video content: This music video contains themes of love, relationships and tragedy. The music video relates to the video content that we want to use in our final idea as love and relationships are shown with the male dreaming getting high on his female imagination. Tragedy could also be used in our final idea when in our music video it will be discovered if the imagination is real. This is how this music links in with our final idea, in the context of video content.

Ciara featuring Ludacris: Body party


Female artist representation:
This song influenced our final Idea through the star Image of the female artist. As Goodwin theory states that star image motifs must occur in the music video as part of the 8 characteristics that make a music video in this video it occurs with the close up shots of the female's lips and body as well as the mid side shot of her dyed hair.  For our final idea , we are going to use a females actress an singer towards the end of the son in our music video. We want to present her image as a commodity what our target audience will be able to buy into.



Cashmere cat- Wedding bells:



We focused on the structure that's was used in this music video.

Performance: This music video contains no performance, since there is no artist in the video.

Narrative: This music video portrays the issue of a relationship between 1 female and 2 males from start to finish. The female shows love and desire to both males but in the end she makes her choice with the one she really loves, the same male that was with her at the start of the music video. Our final idea has similar issues of relationships between 2 people.

Concept: There was concept that was mixed up with the narrative. Between the lyrics and the visuals they have relations. For example when the male and female actors are arguing the speed of the editing increases with straight and jump cuts. To match up with the narrative, the music is played fast. When the fighting between the two have stopped there is a breakdown of the climax, the editing is slowed down and piano is playing as the music becomes quite. The idea of 2 people that meet each other for the first time and they go places and spend time together is really enforced through micro-elements especially the editing which helps the portray he transform of the relationship, for example when they are in a setting of a forest, shopping mall and the use of jump cut into natural images of birds flying away when they're making out and reach to a point of climax. From here, the pace of the music plus the editing gets faster.

Conclusion: These are the music video that have had an influence into our final idea when it comes to video content, representation of the artist male or female and narrative structure.

1 comment:

  1. Good videos of similar products analysed that will help you develop ideas for your final product. The first video has been analysed very well. You state what you plan to do for most examples provided.

    To improve;
    -the Kendrick example, but a little more specific in terms of what you plan to take from analysing these themes
    -from your analysis, what images will you use to portray your female?

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