Do you value star Image in music videos?: This graph showed that more people valued the use of star image in music videos. This helps me to understand that the use of star image will help to construct an image of my artist in the music video to the audience as well as he or she being a good performer in alternative music. Also, this gives me the target of presenting my artist to a large and loyal audience, it doesn't have to be within the mainstream. Another target, that this gives me is to make my artist in the video ordinary, in other words having their original identity but extraordinary for the consumer(target audience).
Who appeals to you the most to the music videos?: This graph shows that most people are drawn to alternative music videos by the artist. Therefore, this gave me the target of making my artist the most appealing in my music video, this doesn't mean that I will disregard the other elements that could appeal the audience to my music video(which could be dancers or actors). Further more, this result has also shown me that despite the artists being the most appealing all 3 talents that I would most likely have in my music video contribute in gaining the attention of the target audience. In other words, I would have to focus on the image of the dancers and actors as well as the artist, so I would have to be a bit balanced with my focus on the actor, dancer and artist.
What types of issues do you want to see portrayed in music video?:These results show me that social issues should be the main priority in my music videos. Therefore, within my music video, a lifestyle must be portrayed and promoted in order to attract the target audience. Further more, it has shown me the that I need to make sure my artists is interested in societal Issues which will persuade he or she to promote social views that are moderate in the music video which will attract a fan base. In addition, this graph also shows me that moral issues is also highly valued by my target audience not as much as social but still highly valued. This also gives me the aim of portraying moral issues in my music video cover to make the video appeal more to my target audience.
What micro-element would be the most important for the music video?
The results show that most people out of the 20 hold the opinion that Mis en scene would be the most important micro-element in making my music video successful. This provides me with the target of making sure that the use of costume, iconography and lighting relates to my music video. This will be a huge influence in making my music video cover a success. However, the results also show that I need to be balanced with my focus on micro elements to perfect the cinematography, editing and sound to make the music video successful as a whole. My second priority concerning the results given will be cinematography, as it shows the opinion that cinematography will also be a huge asset in my video cover attracting an audience.
Should the theory of Hebdige's subculture be represented in the music video?:
These results show that more people in my target audience believe that theory of subcultures shouldn't be portrayed. This makes me aware that I must carry out a task of carrying out a music video cover that doesn't exclude people who are usually into the mainstream music. This could very well help my music video cover to become a success. But, I also have to take in consideration that I must give the right representation of the original music video's genre as I'm making the cover for it, for the benefit of the people that wanted the Hebdige's theory of subculture to be represented.
Conclusion: These results have given me a clear indication of what I must do to make my music video cover a successful and appealing to my target audience and maybe outside.
Good research collated and analysed from your research into the audience, well done.
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