Research:Music video channels

Introduction:

Music video channels are important the reason being is because, it influences a artist attracting a new fan base. Furthermore, music channels can play music that attracts a specific target audience. Music channels have been crucial in the development of music in the last century.

Music Channels Today:
In modern times, there are so many music channels that the audience can access whether it is on TV or the internet. The purpose of today's mainstream music channels is to suit the taste of most people among It's target audience. Before the last 40 years there was hardly any music channels on television, for people to view. The music that was played was always limited to the  TV stations that were available to watch. But nowadays there are lots of music platforms that are shown on television like MTV and 4music.

Music channels and Synergy:

There are music channels that give to entertainment as well as music. For example MTV despite their main priority for promoting music that is mainstream, they have airtime for Tv shows that is popular Geordie Shore is a perfect example. The same applies to VIVA, another channel know for it's music . They also show TV programmes of entertainment including Scrubs, My wife and kids and SpongeBob square pants. Music channels tend to do this to be diverse and suit the taste and needs of everyone in the viewing audience.

Examples of TV channels:

 

 

Underrepresentation of Music Channels:

 

There are genres that are underrepresented largely because the TV channel is on a low budget. For Instance, channel AKA, is very well known among the British young audience. But the fact that it is on a low budget, connotes the fact that the genre it portrays (Usually Grime music), is a underrepresented genre in the mainstream, even though it is slowly gaining recognition. Genres are also underrepresented due to It's bad portrayal. Grime had been badly portrayed with It's so called gun violence over the years, influencing it underrepresentation. Other genres that have been underrepresented in the mainstream are: Folk music, Country music(even though the genre has a popular following in USA), Afro music(jazz and beatz) and Ska. Channels that will show these genres are most likely going to be a low budget.

 

Advantages of having music channels:

 Having music channels could increase the fan base of an upcoming artist, other known artists would want to work with the artist. The downloads of the song that the music video is showing could increase for the artists. The music channels playing the music video will influence the airplay on the radio. The artist can make more profit due to the music video being played on the music channel. Also, the artist can land a Major record deal as a result of this.

 

Music videos that are available today:

The music videos that are available today include genres that are subcultural and niche. These genres include: Jazz, country music, grime, garage, Ska ,alternative etc. This has allowed people to explore artists from genres that they don't usually listen to. This allows recognition of niche genres to be respected and awarded. This can be beneficial for mainstream music institutions as representing niche genres can bring them a new audiences.

 

Sister channels and it's benefits:

There are mainstream music institutions that have sister channels, mainly because they can afford it. Mtv has sister channels like Mtv classics, Mtv rocks, Mtv dance etc. 4music also have it with channel 4. The benefits of having sister channels is that more profit is made as well as new audiences being attracted.     

 

 

 

Conclusion:

The channels my music video will be played on will be channel AKA. This is because the channel mainly plays grime, and I am a huge admirer of the genre. Hwever, because I'm a member of a group I need to consider other options of the genres we can do. So I will probably not do a grime music video.