Research: Intertexuality in music videos.

Introduction:

Intertexuality in music videos is highly common. This is when a music video make a reference to another popular music video, film etc. Goodwin mentions that this is part of his 8 theories that make a music video.

Examples of Intertextuality: 

In the music video of 2pac's song of 'Gangsta party'. A Intertextual reference is made to the movie 'Scarface'. This occurs when 2pac is in a discussion with parody figures of Biggie Smalls and P.Diddy over the November 1994 shooting. This part of the music video refers to the movie when Tony is in a discussion with his alleged killer before shooting him to death.

 

Another example of a famous Intertextuality that was used was in Eminem's song 'My name is'. Towards the end of the song Eminem Imitates President Bill Clinton, Marilyn Manson and others. The music video was quite controversial partly due to these Intertextual references that were made in the music video. Specifically Eminem's imitation of Bill Clinton as towards the end of  music video, he as Bill Clinton leaves he stage after pulling his trousers up, and a lady appears, she looks like Monica Lewinsky the lady who Bill Clinton had sexual encounters with.

 

 

 

 

A third example of this is in Katy Perry's song 'Thank God It's Friday'. Katy Perry makes references to the style and culture of living in the 1980's. This is with the way she and others are dressed in the music video. Further more, the opening and ending credits of the music video are writing in a font that was the main style of the 1980's . The music video starts like the beginning of a movie where most people consider it the best decade for movies.

Advantages of Intertextual references:

The music video would be made more appealing if a Intertextual reference that is well known is used. This could influence the amount of profit made. This could also increase the fan base of the artist if they referencing something that is popular.

Disadvantages of Intertextual references:

The Intertextual reference could be strongly offensive to the audience or could have no relation. This could damage the reputation of the artist.

Conclusion:
I am not planning to use Intertextuality because I don't want to take the risk of being offensive. Also, it is very hard to carry out.