Research and planning: Drafts of advert

The drafting process was crucial to us because it helped us to make targets so that our final advert would fulfil the conventions of the hip hop/soul genre.

Draft 1:

This draft had a good use of artist image, but it was mostly a poor draft. The main issue was that this draft was computerized this didn't reflect our creativity. Also, there was inconsistency with the colours that was used in this draft this doesn't reflect the same campaign being promoted.

Draft 2:

This draft had as expected included key information. The main good feedback from this draft is that the typography was appealing as there was good size presence of the artist name compared to the other key information in this advert draft.

Our final product needed to deliver by fulfilling conventions of the hip hop soul genre with different aspects like typography contributing.

Final product:

This final advert had strongly fulfilled conventions of it's genre mainly with the artist image that is used. Furthermore, the typography is strongly appealing. But most importantly the background related to our music video lost.