My Advanced Portfolio

This advanced portfolio will involve music videos, advert, digipak this is all within a promotional package.

In order to do this, I have to research into existing products of the promotional package. Also, to plan all the productions. This blog will contain all the research and planning.

Tuesday, 24 February 2015

Research and planning digipak: Drafts of digipak

The drafting process has been beneficial to the group and I because it made us aware whether we were on the right path to making our digipak conventional to the genre of hip hop/soul. Therefore, improvements that needed to be made were pointed out every time so that our final digipak can deliver.

The Drafts:

There were good things about this draft, key information like the title of the album was included. Also, there was good use of star image of our artist. However there were vast improvements that needed to happen. The first obvious improvement to make was to include the artist name which we didn't do also, the background didn't relate to the music video we carried out which was one of our main singles.




This 2nd draft had a good mixture of colours as well as it's tone/light. In addition there was key information included like the artist name along with the album title and track-list. However, yet again improvements had to be made as the background didn't relate to our music video product also the typography didn't connote the masculinity of the hip hop genre.

For our final product we needed to ensure that our final digipak fulfilled the conventions that are required for it's genre from the typography to he artist Image.





Key information was included, and there was good use of star image of the artist.

1 comment:

  1. Good evidence of drafting your ancillary products here. Each one has been analysed critically which is good.

    -again, there is another draft before your group created the final, include this

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