A music video is a video that showcases a genre of music. In this post I will explain the Importance, Conventions, synergy, audience Impact and technology advancements of music videos.
Purpose of a music video:
The main purpose of a music video is to showcase the artist that is singing or rapping in the music video. In other words, music videos helps to promote the musician, in terms of building a fan base.
Further more, music videos are made to promote ideas or to tell a message. An example of this would be in Michael Jackson song "we are the world". The song promotes the message that people who are in poverty in this world must be helped brothers in the world. This purpose would lead to another as the audience viewers will be emotionally Impacted by this.
Another purpose of a music video is to entertain the viewer this is in order to make the viewer visually remember the video. A music video that is a perfect example for this is the music video of "Gangnam style" which is a dance that most audience viewers will remember. This is another impact.
Furthermore, music videos are made to fulfil a demand by the target audience as they are required following huge anticipation of the song being released.
Music video Industry and Synergy:
There is a relationship between the music video industry and other media platforms, even though they are for different purposes. This includes: Radio, TV, Print Media, Film(soundtrack).
A music video contains a number of different elements:
Performance with the artist singing or dancing. Narrative a story could be told in the music video, with the lyrics of the song mainly. Thematic as music videos tend to relate to particular subjects and symbolic as something is always represented in a music video.
Conventions:
Music videos are always visually stylish artistic, which comes from Mise-en-scene. Also, there is a 'Rhythmic' beat that always matches the pace of the song. Furthermore, there is a experimental and conventional use of camera shots and angles as well as editing. The music video is usually fast paced. In addition, there is lighting and cinematography that always attracts notice and attention. There is always focus on the artist in the music video. Lastly, there is always a mix between narrative and performance in most music videos.
Technology Advancements:
Technology has helped to promote music videos over the decades.Now music videos can be shown on phone devices, tablets etc.
Conclusion:
In conclusion, music videos are instrumental when it comes to promoting a musician. Music videos has been hugely Impacted by the development of technology. There is a relationship with music videos and other media platforms like print media etc.
A good start of the post here Rex. It is clear you know the purpose of the music video and what the classic conventions are.
ReplyDeleteTo improve;
-make clearer how synergy is promoting the artist/single on different media platforms. Refer to a case study here and what that can do to the overall success of an artist.
-discuss the pros and cons on the development of technology on music videos more.