Planning:Characters

Introduction: It is important for us to think about characters, as we need to relate to our target audience as well as portraying our themes. More importantly, we needed to provide understanding for our audience and the characters will help with that process.


Male:

Name: Kulture Kid

Age: 19

Ethnicity; Black Caribbean

Gender stereotype: Rich, young, reckless and care free.

Costume: Street fashion: Nike, Denim, Adidas. This will represent the genre of the music video were doing.

Hair and make up: He will wouldn't wear any make up as that is not what males usually do. Although his hair will be neat.

Body language and facial expression: intoxicated, fragile, lazy. These will all represent the body languages of our male character

Artist similarities: Our male artist is very similar to upcoming rapper Vic Mensa as they are around the same age. Also, they have a similar representation in terms of the body language and attitude they both have. Furthermore, they both have a similar interest in street fashion, wearing designers like Nike. In addition, they both suit the gender stereotype of the genre of hip hop
.

Role in the music video: Our male character is the main character who through out the music video portrays his feeling and emotions through his imagination.

Female:

Name: Nicole Hasting

Age: 18

Ethnicity: Mixed race between English and black Caribbean.

Gender stereotype: Young, rich, seductive, conforming and beautiful.

Costume:   High Street fashion(denim, adidas jacket, crop top and trainers ) as this will help represent the genre of the music video.

Hair and make up: Lovely nice hair that is curly with high volume sometimes tied up. Her make up will be nude and natural

Body Language and facial expression: The female character will have a body language that is seductive, but her body language will be effortless in portraying her natural beauty. As for her facial expression, it will usually be plain but at times she will smile.

Role in the music video: The female is going to be our main character as she will be the centre of attention when our male character has his imagination of his dream girl. She would sometimes do a short piece of a dance.

Artist similarities: Our female character has a lot of similarities to upcoming female artist Tinashe. Tinashe like our female character is very seductive but beautiful, as she has natural beauty.




Conclusion: These characters will be used in our music video, our final idea.

Planning: Pre-production paperwork

Introduction: The pre-production paperwork is crucial for our progress in this music video production, for so many reasons.


Release and Consent agreement:

This form is for the musicians and actors mainly to negotiate the terms and agreements made by the music producers the form must be signed and given to every person that is involved or part of the cast. This form will influence the film to run smoothly as there will be no disputes over the agreement being signed or not.

Location Release:

The location release is document that is legal and it gives the film crew permission to film the music video. The terms and agreements are made and discussed between the music crew production and the local company, councillor people who gives us the permission to film there. Without this legal document, the music production will be illegally prohibited for filming without a signed approval to film. But with a signed location release the music production crew of Paradime can prove that they have the right to film their music video on the location.

Production Schedule:

In the production schedule, it states what is going to happen in the music production. Everyone in the film crew must be given this to be aware of the time and dates for the music production. This will help the music video to run smoothly.

Location Recce:

This form is for the location for the filming, to see if the location is perfect for the filming and the plot to take place. It is crucial for everyone to have this form so that everyone is aware of the location that the filming is going to take place.

Risk Assessment:

This is the most important form that everyone in the music production crew should have as the music production crew will crucially have to be aware of the risks that could arise during the filming of the real production of the music video. Therefore, the risk assessment form will help the director and producers to make plans to avoid the risks from occurring on the location, which could be hazardous in reality. The risks of the location should be known by every person on the music production crew

 

 

Planning: Artist Image

Introduction: This blog post will show the image that my group will have of our male and female artist in our music video.

The Image of our male and female artist:

Age: 19

Ethnicity: African-American

Physique: The artists will have a medium build physically.

Genre stereotype: The artists will rap and sing, as they are representing the genre of hip-hop and RnB. 

Costume: Clothing that connotes the street style. In other words, urban street wear. Snapback, tracksuit, hoodie etc.

Hair and make up: The hair of the female artist will be neat and stylish along with her clothing.

Body language and facial expression: For the male artist, the body language will be: Sloppy, lazy and carefree. As for his facial expressions it will include being laid back and being happy(in his imagination). As for the female artist, her body language will be seductive and caring. Her facial expression will be also seductive and happy like the male artist.

Representation in the video: The male artist will be represented as oblivious when he has his imagination of his dream girl. The female artist, will be represented as seductive and caring when she appears in the male's imagination.

Interactions with others in the video: The interactions the artist (male) will have with others will be non-existent as he will be oblivious to whatever is going on around him in his imagination. But he will have a lovely interaction with the female artist who is his imagination.

Traits of our artist according to our genre:
1). Imaginative
2). Unpredictable
3). Controversial
4). Unique
5). Oblivious

Moral values: Our artist will have values that are social. This will relate to the artists being distinctive, creative and a fantasist.

Media perceptions: The artists will be niche. Also, our artists use social media sites like twitter and Facebook etc. Also, the artists are likeable and they appeal to the audience even though they can be quite controversial with their drug taking which usually has a bad influence on fans. Our artists represent the idea of narrative escapism.



Relations to the theories:

Goodwin: Close up shots will be used this includes: Mid close up, extreme close up etc. This will help enhance the star image.

Mulvey-male gaze: The female artist there will have camera shots on her lips and close ups around her body showing male gaze.

Popular culture: There will be dancing and scenes that relate to drug taking.

Dyer-Star image: Our artists will be used as constructions as they will have a unique selling point in the video.

Hebdige- Subcultures: The audience will be active from viewing our music video as we are making it for them. Therefore there will be a niche appeal.

Two similar artists:

Vic Mensah: This rapper is stylish and artistic with his rapping and clothing he is really attractive which makes him marketable. Furthermore, he is a independent artist making him have a niche appeal. This relates to our male artist.

Tinashe: This is a artist that is really seductive with her looks as she is very attractive  and really flexible, due to the fact that she is a dancer as well as musician. Clearly, she relates to our female artist.

Conclusion: These are the images that are artists have and will clearly show in our music video.`

Planning: Cinematography-Shot list

Introduction: These are the shots that we will be using in our music video it is displayed on this sheet. As a group we decided on some of the main uses of cinematography to help our cameraman and this will also help us when it comes to the editing room.

 

 

 

This has helped us to prepare for our final music video for. These  shots also links in with the editing we are going to use as we know the different camera shots, sizes and movements.

 

Conclusion: Now we have the full outline of camera shots we plan to use. This will help the filming stage.

Planning:Storyboard

Introduction:

As part of the group we each had to come up with a storyboard of our own to present our ideas we have for our final idea music video.

Here are the photos I have taken of my storyboard.

 

 



 These are other storyboard photos from somebody else within my group he displayed his ideas for the our final idea of the music video.

 



 

 

 

 

 

These photos shown here are the ideas I will present and explain to my group to help understand the Imagination I had for the final music video.

Conclusion: There are ideas that we individually had for our music video.

Planning: Research into similar videos

Introduction:

In this post I'm going to break down the narrative of our final Ides as well as explain the theories that apply to our final idea 'Lost' and much more.

Star Image: The 4 music videos that influenced our final Idea when it comes to star Image:

The Weeknd- King of the fall

Representation of male artist:
In this music video, the male artist certainly has a star image. He is represented as a male who has sexual feelings, at the start of the video a medium shot with slow editing is used to show him slowly leaving with a attractive female lying in the bed where he is walking away from. This relates to our final idea because our final artist will relate to the theme of sexual feeling, the only difference is that the final idea will be a imagination. In a way, the male is represented as lonely, especially when he says the lyrics " Cause my life too private". The representation of this male in the video
This music video influenced us as a group to look at the way the male artist was represented in the music video and how we could be use star image in our music video. For our final idea our male artist will be very dosing and trippy showing that he is under the influence of substances where the female artist is his drug this is why this music video is the best music video to use for ideas for our final idea. The use of star image in this music video is used very well and it is used effectively and used in a variety of ways which could be very good for our final idea.

Kendrick Lamar featuring Drake: Poetic Justice

Video content: This music video contains themes of love, relationships and tragedy. The music video relates to the video content that we want to use in our final idea as love and relationships are shown with the male dreaming getting high on his female imagination. Tragedy could also be used in our final idea when in our music video it will be discovered if the imagination is real. This is how this music links in with our final idea, in the context of video content.

Ciara featuring Ludacris: Body party

Female artist representation:
This song influenced our final Idea through the star Image of the female artist. As Goodwin theory states that star image motifs must occur in the music video as part of the 8 characteristics that make a music video in this video it occurs with the close up shots of the female's lips and body as well as the mid side shot of her dyed hair.  For our final idea , we are going to use a females actress an singer towards the end of the son in our music video. We want to present her image as a commodity what our target audience will be able to buy into.



Cashmere cat- Wedding bells:

We focused on the structure that's was used in this music video.

Performance: This music video contains no performance, since there is no artist in the video.

Narrative: This music video portrays the issue of a relationship between 1 female and 2 males from start to finish. The female shows love and desire to both males but in the end she makes her choice with the one she really loves, the same male that was with her at the start of the music video. Our final idea has similar issues of relationships between 2 people.

Concept: There was concept that was mixed up with the narrative. Between the lyrics and the visuals they have relations. For example when the male and female actors are arguing the speed of the editing increases with straight and jump cuts. To match up with the narrative, the music is played fast. When the fighting between the two have stopped there is a breakdown of the climax, the editing is slowed down and piano is playing as the music becomes quite. The idea of 2 people that meet each other for the first time and they go places and spend time together is really enforced through micro-elements especially the editing which helps the portray he transform of the relationship, for example when they are in a setting of a forest, shopping mall and the use of jump cut into natural images of birds flying away when they're making out and reach to a point of climax. From here, the pace of the music plus the editing gets faster.

Conclusion: These are the music video that have had an influence into our final idea when it comes to video content, representation of the artist male or female and narrative structure.

Planning: Locations

Introduction:

The locations we choose for our music video was crucial. The setting had to fit the needs of the genre of our music video as well as our themes . This is all part of making our music video appealing to our target audience.


Location 1: The dark room

Relevant lyrics: "My druggy" 'Love me, " When I'm ugly" Hug me"

Relevant to genre:Rap music is very conventional in dark locations as it adds visual aids to the music video.

Relevant to target audience: The audience can relate as when they have relationship trouble they to sit in a dark room all by themselves thinking abut the relationship problems.

Describe locations: The dark  room is going to be used at the start of music video as we need to show the audience that the artist is in a dark place getting high and thinking about someone( his druggy). This will help portray the theme of loneliness and addiction.

Advantages of location: A dark location can be achieved very easily and this location shooting would save time in our production.

Pontential problems and how you will overcome them: Dark location can be hard to film and hazards are that someone could be hurt in the dark location we will overcome this by making sure the room is clear of any objects that could be a danger.

Existing videos that have influenced us with this idea:
The weeknd- King of the fall



Location 2: The street

Relevant to lyrics: "Let's get lost -t The male artist will be walking on the street saying these words throughout.

Relevant to genre: In hip-hop/RN'B it is conventional to rap in the street, as it is specifically the locational origin of hip-hop.

Relevant to target audience: The target audience are usually appealed to singing/rapping on the street. This will easily appeal to our target audience.

Describe location:
This location will be used throughout the music video. It will be specific ally used to show the male character in the music video thinking of his imagination and being emotional about it.

Advantages of this location: This location is easily accessible to film and also it is conventional to the themes that will be represented in our music videos.

Potential problems and how you will overcome them: There might be complaints from randon people of being recorded. Therefore we will edit them out from our music video. Also, we could be hit accidently by vehicles.

Existing videos that have influenced you with this Idea:
Chance the rapper-Juice



Location 3: The bedroom

Relevant to lyrics: "She met her match", "It let her match", "She lit  her match", "She let me smile".
These lyrics will be said when the female artist lights the match for the male's cigarette. The scene shows passion which is shown through the lyrics.

Relevant to genre: This setting is a typical place where sexual interaction occurs, as it is usually represented in hip hop and Rn'b.

Relevant to target audience: Our target audience, who are young adults can relate this as they usually goes through relationship issues. People usually go to their bedrooms when they are in a relationship dilemma, this is what will appeal to our target audience.

Describe location: There will be sexual interaction taking place in the music video and the bedroom will be used to portray that. This helps portray the theme of sexual love.

Advantages of location: The location is easily accessible to film, it also can be flexible when used.

Potential problems and how you will overcome them: There is a danger of lighting a cigarette in the bedroom as there are bedroom materials that are highly flammable. We will overcome this by having water nearby and using the safest lighting effect.

Existing videos that have influenced you with this idea:
Chance the rapper- Juice
The weeknd-King of the fall

 

 

Conclusion: These are our ideas for the locations of the music videos.