Research and planning: Drafts of advert

The drafting process was crucial to us because it helped us to make targets so that our final advert would fulfil the conventions of the hip hop/soul genre.

Draft 1:

This draft had a good use of artist image, but it was mostly a poor draft. The main issue was that this draft was computerized this didn't reflect our creativity. Also, there was inconsistency with the colours that was used in this draft this doesn't reflect the same campaign being promoted.

Draft 2:

This draft had as expected included key information. The main good feedback from this draft is that the typography was appealing as there was good size presence of the artist name compared to the other key information in this advert draft.

Our final product needed to deliver by fulfilling conventions of the hip hop soul genre with different aspects like typography contributing.

Final product:

This final advert had strongly fulfilled conventions of it's genre mainly with the artist image that is used. Furthermore, the typography is strongly appealing. But most importantly the background related to our music video lost.

Research and planning digipak: Drafts of digipak

The drafting process has been beneficial to the group and I because it made us aware whether we were on the right path to making our digipak conventional to the genre of hip hop/soul. Therefore, improvements that needed to be made were pointed out every time so that our final digipak can deliver.

The Drafts:

There were good things about this draft, key information like the title of the album was included. Also, there was good use of star image of our artist. However there were vast improvements that needed to happen. The first obvious improvement to make was to include the artist name which we didn't do also, the background didn't relate to the music video we carried out which was one of our main singles.

This 2nd draft had a good mixture of colours as well as it's tone/light. In addition there was key information included like the artist name along with the album title and track-list. However, yet again improvements had to be made as the background didn't relate to our music video product also the typography didn't connote the masculinity of the hip hop genre.

For our final product we needed to ensure that our final digipak fulfilled the conventions that are required for it's genre from the typography to he artist Image.





Key information was included, and there was good use of star image of the artist.

Final music video

Final Digipak

Final Advert

Evaluation Question1): In what ways does your media product use, develop or challenge conventions of reqal media products?

Evaluation Question 2): How effective is the combination of your main product and ancilliary texts

Evaluation question 3):Soundcloud feedback

Evaluation Question 3): What have you learnt from audience feedback?

Target Audience:
Genre: Hip hop/Neo-soul
Age: 16+
Gender: Unisex
Ethnicity: Diverse
Occupation: C1-E
Hobbies and interests: Partying, socializing ,dancing, basketball, football etc.


1): During the initial stages, we carried out a questionnaire for our target audience and our planned music video production. We stored the results on to Microsoft excel. The reason why we did this was because we needed to be aware of primary feedback and more importantly the needs and preferences of our target audience when it comes to the making of the music video.

Here are some of the key questions that was asked in our survey:

1. Do you value star image in a music video?



The results of this showed that most of our target audience valued star Image within a music video, therefore this is what we implemented knowing that it is the preference and need of our target audience.

2. What micro-element will be the most important in the music video?



The result for this question showed that our target audience believed that Mis en scene would be the most important micro element for the music video. Therefore, we mostly highlighted our use of Mis en scene knowing that it will appeal to our target audience the most.

3.  What types of Issues do you want to see portrayed  in the music video?



As you can see, our target audience seem to relate to social issues the most in music videos. The issue of 'falling in love' ( which is what our song cover is about), is generally a social norm that our target audience relates to which is why we used it for our video.

4.
What appeals to you the most to  hip hop music videos the most?

The answer for this shows that most people in our target audience found that the artist were the most appealing to hip hop music videos.

How did this help you make decisions?

The results of this helped us to create a music video that was original and distinctive. This also helped us to fit our targets within the music video like the themes of the song as well as fulfilling the requirements of our target audience. 

The importance of receiving critical feedback once the production has been made:

The importance of receiving feedback that is critical is that it makes us aware if we did make a conventional hip hop/soul music video. Also, critical feedback will help us make targets for improvement.

Why did we put our work on YouTube?

We put our work on YouTube because it is the music sharing video website, Therefore, our product would gain the most amount of media exposure as our target audience usually goes on the website to view music videos giving us more reason to put our music video on the website.

As you can clearly seen we have over 50 views of our music video on YouTube as well as 3 likes to zero.

 

As you can see we received positive comments from 2 people. xEpicxSpectrex  had given us positive feedback on the editing within our music video. LWilliams had complimented us for the relationship between our 2 artists in the video stating that he could see the relationship between them.

 

On the negative side, we received a comment from ace hood stating that the lip-syncing needed improvement as he mentions that it was a bit slow paced.

Facebook: We also put our music video on Facebook because we wanted it to be  more accessible and criticized by more of our target audience. At least 3 likes were giving to our music video that I shared on Facebook. This also make me think that we made a conventional music video to the hip hop genre.

Focus group: Focus groups were held to reflect and review the music video that we released. Some of the critique comments that we had was that we the lip-syncing was a bit slow paced behind the track. Some of the positive feedback we received was that there were good shots taken of our male artist in the music video and also that there was good chemistry between our 2 artists.

In conclusion we used a different media platforms to promote our music video, this would helps us getting as much feedback as possible, to find out if we made a media product that was conventional or not. Even though there was room for improvement we overall received positive feedback. As I look back at our product of the music video, I strongly take into consideration that since we did a music video cover the lip-syncing was a bit slow placed as mentioned from our focus group. The feedback has really helped us to understand the aspects we need to improve on to make a conventional music video.



Evaluation Q4)\: How did you use new media technologies in the construction and research and planning and evaluation stages?

Planning: Digipak information

Artist name: Kulture Kid

Album name: Lost in paradise

Track list:  1. Lost
                    2. Her
                    3. Mind games
                    4. bad influence
                    5. Klouds
                    6. Memories
                    7. Trouble 
                    8. Wreckless culture

Music institution: Paradime entertainment

Production company: Paradime productions

Explicit content: Yes - because our album will relate to adult themes such as sex and drugs.

Planning: Advert information

Introduction: It is very crucial to have the key information on our music advert so that we can be aware in

Artist name: Kulture Kid, he is a upcoming artist still in his teenage years. He portrays characteristics of a 21st century teenager as well as attitudes.

Album name: Lost in Paradise is the name of the artist second album. It reflects attitudes and feeling of the artist.

Label: Paradime entertainment

Key singles: Lost, Klouds, Memories are the key singles in the album

Album release date: 1st of February 2015

Parental advisory: Yes, This album contains strong language in most of the songs apart from memories.
Typography: The typography of the album is quite comical and printed in a unusual way that would be appealing to our target audience.

Color scheme: The type of colors that will be used in the digipak will be light colors like pink etc.

Available for download: itunes, YouTube, spotify.

Research: Analysing digipak conventions

Introduction: There are products that are similar that must be analysed to help us with our final music product.

Chance the rapper:  
The colours of this digipak does not conform to the conventions of the hip hop as expected. The colours are not masculine. However, it is still conventional as the parental advisory logo is shown on the digipak this represents the genre of the artist as explicit content or lyrics are usually used in the genre of hip hop.

This digipak convention of chance the rapper, partly his personality and character. The state of his face looks like he's dazed in the middle of the atmosphere which looks like a forest with a spaced out sky. The colours of the sky which are purple, pink, connotes the imaginations of that he has. This is also shown with the font of the album title Acid rap. This will be marketable to the target audience of the artist. The font that the album title is written in are big enough to catch the attention of the target audience, also the font brings an imagery of getting lost in imagination.

  
Hopsin: 

Masculine colours are used in this digipak this is what mainly makes it conventional to the hip-hop genre. Also,  in the picture  male rapper appears to be held hostage, this seems to portray violence which is another reason why this digipak conventional, the genre tends to represent violence which is obviously controversial.


This digipak looks quite controversial ,with the artist being tied up with someone standing over him. The fonts of the album title 'Knock Madness' are huge but oddly-looking with the specific style their written in.This clearly appeals to the  target audience of young teens and over, as it's representing the general feelings young teens as well as young adults have of feeling insane. This is what makes this digipak so successful as it, represents the personality of the rapper Hopsin.

Vic Mensa: This digipak is another that is very appealing to the audience. The fade that is used in this digipak is partly portraying the character of the artist, which is probably controversial like the last artist I analysed. The Font of the title is big enough to catch the attention of the buyer. An indication is given in the digipak of what themes the artist will tough on in his songs.

Conclusion: This shows the importance of digipaks in the promotion of the artist. This is what we aim to do with our digipak for our own artist.

Research-Adverts: Analysis of magazine advert conventions

Introduction: Music adverts are a crucial part of a promotion of a artist.

Purpose of the adverts:
The purpose of the magazine adverts is to provide artist and album exposure. In other words, provide a new fan base for the artist. Magazine adverts also help to build a further relationship with the audience. These adverts also leads to merchandizing promotion.

Advert conventions:
Conventions of magazine adverts is that is always contains the main image of the artist. This is so that the audience are aware of the singer or rapper of the album. This will also contain the sites where the album is available to download. Key singles of the album or mix tape are mentioned in the magazine advert. More importantly, the release date for the album so that the artists fans can know when to either buy the album or download it.


Comparable artist analysis;

Artist Representation: He is naked and have tattoos around his body. This specifically promotes one of his key singles "Kissing on my tattoos", this is emphasised in the background. He wears accessories like gold chains, gold earrings as well as a branded cap. This advert connotes the genre of hip hop/RnB. This represents the artist as a typical so called "Gangsta",

Layout: The image of the artist takes up half of the advert poster. This helps with the unique selling point as the target audience will know who he is.

Typography: Old type of writing in bold is used as the typography. This connotes that the artist views himself as music god. This increases his importance to the music fans and within the industry.

Critical information: The information contains exclusive songs that will make his album more appealing, as well as featuring other artists, which will make the album more appealing, as the featuring artists will have their own fan base, meaning that the artist will sell to a more wide audience.

The artist Image: The artist looks lustful and he is half-naked. This will have a appealing effect on the female audience as they would be swayed by the body of the artist, especially with his tattoos. This also connotes the genre of hip hop and Rnb. Furthermore, this enhances his star image as a commodity.

Lighting and colour: The overall colour of the advert is brown, making it look expensive. High key lighting is used for the artist to help make him stand out. The advert is quite old school looking as well as biblical. These colours make the music advert conventional to it's genre.

Key Information: There is clear information on the release date and availability to download with the artist name and album name. This makes the target audience aware of this making them know when to download or buy the album.

What I like about the product is mainly the style of the writing used in this music advert, to connote the genre of the artist that is being promoted. Also, I like the correlation in the advert with the image  of the artist and the typography of the information that is present.

Lighting: High-key lighting is used to present the beautiful and attractive face of the artist. It helps her look more glamour. This strongly links in with Dyer's star theory, specifically in the topic of star image and construction.

Artist representation: The advert represents the artist as seductive, mainly with the presentation of her lips and the state of her black nailed hands. This attracts a male audience to the artist with her seductive looks. This is strongly links in with Mulvey's gaze theory.

Layout: The layout mostly shows the face of the artist. This ensures that the target audience are aware and familiar of who the artist is. This is part of making the artist marketable.

Typography: Big bold fonts have been used for the name of the artist, this is to make it stand out to the audience. Smaller fonts have been used for the album name and others since they are less important. Furthermore, the letter are quite stylish especially the curl that is made from the From the first J to the last.

Colour: The colours that are used for this advert connote the glamour of the artist as well as the artist's genre  which relates to RnB. The colours are gold, black and white.

Key Information: The information that is in the advert are all fonts that will be enough for the target audience to be aware.

   





Reasearch: Creative brief of magazine advert

Oasis Academy Hadley

South St, Enfield

EN3 4PX

www.oasis academyhadley.org

020 8804 6946

                                    

Date: 8th December 2014 Album Title: Lost in Paradise

Project Manager: Ken Nguyen, Abdullah Miah, Release date: 1st February 2015 Rex Okere

Dept: Super Innovative print ads

Product Overview

Who are they?
Kulture Kid and Nicole Hastings are 2 upcoming artists, they have proved to be upcoming greats to watch out for in the music industry. With the release of the album Lost in Paradise being released on the 1st of February 2015. The album will show their American influences through the soul and RnB style music that will be played.

The Magazine advert Concept

What is it?

The magazine advert is important for us as we need publicity for our artist which we have signed on our music label they need as much expose to the audience where they can build a connection with the artists and the artist can build a connection with the artist to. Also it allows the audience to now about our artist’s music album before it is released.

Why are we doing it?

We are producing to a high standard advert to produce magazine advert which will be very successful for promoting our album and our artist to make it a big success and attract the audience towards our album. 

 

 

 Comparable products:

 Release Date: April 30, 2013

Sells in first week: sold 1,000 copies and landed at No. 63 on Billboard's Top R&B/Hip-Hop Albums chart.

 

Release Date: September 30, 2013

Sells in first week: sold 139,000 units

 

Release Date: December 6, 2013

Sells in first week: sold 10,244 copies

Music Advert:

 

Consumer: 

Primary

Male and Females

Age 17-35

C2 D E

What Reaction we want?:

We want the consumers to feel a connection and feel that they can relate to the artist. The visual appeal to the audience will allow the audience to buy and listen to our album.

How will we know it worked?:

The way in which we will know if the music album is a success is through our sales figures of our albums this will give us the best indication weather our album was a success or not.

Target of sales: 20,000 albums

Key Launch Dates:

1st of February 2015

Album sleeve:

Description: The album allows the artist to connect with the audience emotionally. This would prompt the audience to buy the whole album or download it, to hear the artist. 

Deadlines: 5th of February2015

Objective: Producing a magazine print that the audience can relate to and be inspired to beat their everyday life problems.

Proposition: To form a wider target audience for our genre of music which is been promoted in our album and then make a name for our record label which will lead to financial and publicity benefits.

Tone of voice/Brand image/Positioning: Aimed at a target audience which can relate to our song and lyrics within the song.

Restrictions/Limitations (mandatories): The only restrictions are to provide the artist name, album image, release date, the album title, information about the title, where it is available to purchase and the record label logo.

Production specs: One magazine advert poster

Creative edge spectrum: We want our magazine to be original and creative which make it stand out from others.  In other words, unique. 

Budget: TBC